Saturday, June 12, 2010

AT&T's extinct unlimited data plans

I wrote this on website Gizmodo the other day, and I figured I would share it with you guys.

Recently I purchased the HTC Evo that's on Sprint, leaving AT&T 6 months shy of my contract ending. The phone is ridiculous. But I wrote this two days before switching, regarding AT&T's recent decision as of June 7th new contracts will not have an unlimited data option.

The bottom line is that why THE HELL would a company want to decrease their revenues?

Any business, regardless of industry, has one primary goal - to make the largest profit possible. If 98% of their users will benefit - wouldn't that mean they'd make less money? If you follow the logic that AT&T is trying to pull over their customers (and future customers), then this would lead to:
1. less mobile traffic
2. people buying an appropriate amount of data they actually need
3. network gets better due to less activity on mobile network

Even with one "potential" benefit (which can be achieved through capital expenditures) of a better, more reliable mobile network, no company in their right mind would switch to tiered data if it actually HELPED the consumer.

It is a way to make more money, to squeeze more money out of people's pockets without them realizing the truth.

Didn't AT&T already offer unlimited data plans alongside plans with a set limit of data usage? Wasn't it AT&T who decided (along with other carriers I believe), "if you're going to buy a smartphone/PDA you MUST purchase unlimited data"?

Rather than do that, smartphones should not have required a data plan for purchase (if they want to require it for the rebate, fine, I can deal with that) in the first place. Data should have been optional. Had they have done this, fewer people would have unlimited and more on a tiered pricing structure (again, using the logic that AT&T says 98% don't use that much data).

Everyone just bail out on AT&T if you can. I emailed them a follow up email to one they replied after 3 days of me sending it - they never responded. It's been 9 days. They don't care about you as a customer. Or at least that's what they must want me to feel like through their customer services.

Sprint, on the other hand, has exchanged emails within me ALWAYS within 24 hours. They may not answer my questions completely, but when I ask back they always respond. Sometimes within a couple of hours.

No comments:

Post a Comment